{
  "schema": "rhinohead.creator-planner",
  "version": 1,
  "publication": "Viral on Purpose, working edition 2026-10-18, pp. 57–59",
  "exampleStatus": "Synthetic teaching record; no real participant or commercial outcome",
  "fields": {
    "title": "ILLUSTRATIVE — shared-desk content record",
    "audience": "People sharing a small desk at home who want one clear work zone using existing possessions.",
    "claim": "Show how one person sorted one desk zone. No universal organizing or income claim.",
    "evidence": "Teaching example adapted from Viral on Purpose, pp. 57–59. No real posts, footage, customers or analytics are represented. Actual production assets are not supplied.",
    "limits": "Subjects, timing and exposure differ across A/B/C. No random assignment or repeated comparable tests. Observed rates cannot isolate a causal effect.",
    "platform": "Illustrative organic short-video feed; no real platform account or post.",
    "design": "observational",
    "assignment": "Pieces differ in purpose: process, clarification and seven-day follow-up. Different topics, timings and exposures remain uncontrolled.",
    "metric": "Primary observation: save events / reported views after seven days. Numerator is save events; denominator is reported viewing events. Neither is a unique-person measure.",
    "window": "Seven days per piece; all values here are synthetic, so no real publication dates or URLs exist.",
    "rule": "Choose a small next test only if its learning value justifies the remaining cost. Keep the original cash/time caps and report all planned pieces.",
    "currency": "USD",
    "cash": "10",
    "hours": "6",
    "script": "A: demonstrate before/process/after. B: address a genuine confusion in the teaching scenario. C: show the seven-day condition, including regression. These are piece outlines, not supplied finished media.",
    "variantA": "A / process. Synthetic: 600 reported views, 12 save events at seven days. Save-event/view rate = 2%. No real URL or video supplied.",
    "variantB": "B / clarification. Synthetic: 400 reported views, 12 save events at seven days. Rate = 3%. No real URL or video supplied.",
    "variantC": "C / follow-up. Synthetic: 300 reported views, 6 save events at seven days. Rate = 2%. No real URL or video supplied.",
    "rights": "A real implementation would need original footage or documented asset permission and any required disclosure. This example supplies no media rights or real production assets.",
    "quality": "A real implementation must check audio, captions, claim accuracy, privacy and usable exports. This synthetic record cannot establish that footage passed those checks.",
    "money": "Synthetic direct revenue: $0. No payer, platform earnings, sponsorship or sale is represented.",
    "observations": "All synthetic: A 12/600=2%; B 12/400=3%; C 6/300=2%. Total 30 save events / 1,300 reported views. These are events, not unique people.",
    "feedback": "No real reviewer or customer feedback is claimed.",
    "costs": "Synthetic whole project: $6 cash spent, 6 owner hours, $20/hour illustrative owner-time allowance. Cash result = $0 - $6 = -$6. Economic result = -$6 - (6 × $20) = -$126, before tax and unlisted costs.",
    "inference": "B has the largest descriptive rate in this dataset. Different content, timing and exposure prevent a causal claim. The three pieces do not estimate future success or demand.",
    "decision": "Illustrative next action: repeat a clarification once on another genuine problem within a two-hour cap; set a new cash cap before starting. Keep metric definitions constant. Continue only if the learning is worth the cost."
  }
}