# Lab Report 001 — source register

### S01 — Gumroad pricing

[Gumroad pricing](https://gumroad.com/pricing)

Type: Platform terms. Reviewed October 18, 2026. Direct 10% + $0.50; Discover 30%; merchant of record. Headline rates, not a complete transaction quote.

### S02 — Whop pricing

[Whop pricing](https://whop.com/network/pricing/)

Type: Platform terms. Reviewed October 18, 2026. Domestic card base 2.7% + $0.30; additional services, cross-border and payout fees may apply.

### S03 — Kajabi pricing

[Kajabi pricing](https://www.kajabi.com/pricing)

Type: Platform terms. Reviewed October 18, 2026. Basic $179 monthly or $143/month billed annually; US Basic Kajabi Payments 2.9% + $0.30; alternative processor fee conditions.

### S04 — Coursera Q4 2025 shareholder letter

[Coursera Q4 2025 shareholder letter](https://s27.q4cdn.com/928340662/files/doc_financials/2025/q4/COUR_Shareholder-Letter_Q4-2025.pdf)

Type: Company financial disclosure. Reviewed October 18, 2026. 2025 revenue $757.5m; Consumer $502.2m; GAAP net loss $51m. Unaudited statements in letter; not creator-course market size.

### S05 — Patreon State of Create 2025

[Patreon State of Create 2025](https://www.stateofcreate.co/)

Type: Vendor-sponsored survey. Reviewed October 18, 2026. August 2024 US survey, creators n=1007 and fans n=2002; broad creator/fan relationships, not course-buyer trust prevalence.

### S06 — Kit / Justin Welsh case study

[Kit / Justin Welsh case study](https://kit.com/resources/blog/justin-welsh-case-study)

Type: Vendor case study. Reviewed October 18, 2026. Reports $1.5m January 2024 course launch in six days; article updated August 10 2026. Promotional and selected, no independent net-profit audit.

### S07 — Educate program archive

[Educate program archive](https://educate.io/archives/programs)

Type: Seller first party. Reviewed October 18, 2026. Lists Digital Launchpad with Iman Gadzhi. Archive does not establish current checkout price or learning quality.

### S08 — Digital Launchpad terms

[Digital Launchpad terms](https://join.digital-launchpad.com/policies/terms)

Type: Seller terms. Reviewed October 18, 2026. IAG Services FZCO d/b/a Educate.io; first-payment 72-hour refund window and 48-hour cancellation notice; guarantees are program-specific.

### S09 — University of Akron: Streamer University

[University of Akron: Streamer University](https://www.uakron.edu/news/how-streamer-university-landed-at-the-university-of-akron)

Type: Host institution account. Reviewed October 18, 2026. May 28 2025 account of May 22-25 event; creator learning and production context. Host is interested party.

### S10 — Kai Cenat Live: 2026 enrollment trailer

[Kai Cenat Live: 2026 enrollment trailer](https://www.youtube.com/watch?v=rN9viJlnir4)

Type: Creator primary material. Reviewed October 18, 2026. June 8 2026 official trailer. Evidence of event promotion, not course receipts or outcomes.

### S11 — FTC Lurn action

[FTC Lurn action](https://www.ftc.gov/news-events/news/press-releases/2023/09/ftc-acts-stop-online-business-coaching-scheme-lurn-deceiving-consumers-about-money-making-potential)

Type: Regulator enforcement account. Reviewed October 18, 2026. 2023 allegations and agreed orders; $2.5m redress provision. Does not estimate industry-wide misconduct.

### S12 — FTC endorsement guidance

[FTC endorsement guidance](https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking)

Type: Regulator guidance. Reviewed October 18, 2026. Material connections and expected results; results-not-typical disclaimers do not alone cure misleading impressions.

### S13 — FTC reviews rule Q&A

[FTC reviews rule Q&A](https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers)

Type: Regulator guidance. Reviewed October 18, 2026. Effective October 21 2024; fake testimonials and purportedly independent controlled review sites.

### S14 — FTC Business Opportunity Rule guidance

[FTC Business Opportunity Rule guidance](https://www.ftc.gov/business-guidance/resources/selling-work-home-or-other-business-opportunity-revised-rule-may-apply-you-1)

Type: Regulator guidance. Reviewed October 18, 2026. Coverage is fact-specific; not every course is a covered business opportunity.

### S15 — FTC negative option ANPR 2026

[FTC negative option ANPR 2026](https://www.ftc.gov/system/files/ftc_gov/pdf/p064202negativeoptionruleanprm.pdf)

Type: Regulator rulemaking. Reviewed October 18, 2026. Records July 8 2025 vacatur of amended rule and discusses ROSCA and further rulemaking. ANPR is not a final rule.

### S16 — FTC CAN-SPAM guide

[FTC CAN-SPAM guide](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)

Type: Regulator guidance. Reviewed October 18, 2026. Commercial email identification, address and unsubscribe requirements.

### S17 — Creator Science / The Lab

[Creator Science / The Lab](https://join.creatorscience.com/)

Type: Competitor first party. Reviewed October 18, 2026. Paid creator community; starts $2,000/year when reviewed. Competes on experiment-sharing and learning.

### S18 — The Tilt research supplement

[The Tilt research supplement](https://www.thetilt.com/supplement-content-entrepreneur-research)

Type: Competitor first party. Reviewed October 18, 2026. Creator business research; supplement offered for newsletter signup.

### S19 — Influencer Marketing Hub methodology

[Influencer Marketing Hub methodology](https://influencermarketinghub.com/ebooks/Influencer-Marketing-Benchmark-report-June.pdf)

Type: Publisher survey. Reviewed October 18, 2026. 399 marketing professionals recruited on relevant website pages; marketer sample, not all creators.

### S20 — CourseCheck.app

[CourseCheck.app](https://coursecheck.app/)

Type: Competitor first party. Reviewed October 18, 2026. Claims human receipt checking and no paid rankings. Policies observed, effectiveness not audited; distinct from coursecheck.com.

### S21 — Class Central

[Class Central](https://www.classcentral.com/)

Type: Competitor first party. Reviewed October 18, 2026. Course discovery, rankings and free learning alternatives.

### S22 — Maven courses

[Maven courses](https://maven.com/courses)

Type: Competitor first party. Reviewed October 18, 2026. Live cohort education alternative. Public listings establish offers, not causal outcomes.

### S23 — Billo pricing explainer

[Billo pricing explainer](https://billo.app/blog/how-billo-pricing-works/)

Type: Vendor first party. Reviewed October 18, 2026. October 9 2026: videos from $99, optional CreativeOps data layer. Research/data plus creative is not an uncontested space.

### S24 — Insense pricing

[Insense pricing](https://insense.pro/pricing)

Type: Vendor first party. Reviewed October 18, 2026. Brand plan from $500/month billed quarterly plus creator payments and fees. Does not establish Rhinohead client demand.

### S25 — FTC coaching buyer guidance

[FTC coaching buyer guidance](https://consumer.ftc.gov/articles/when-business-offer-or-coaching-program-scam)

Type: Regulator consumer guidance. Reviewed October 18, 2026. Buyer diligence and warning signs; no population trust-gap estimate.

### S26 — Kajabi platform distribution

[Kajabi analysis](https://www.kajabi.com/blog/is-selling-online-courses-profitable)

Platform-reported transaction analysis. Published August 5, 2026; reviewed October 18, 2026. Cumulative mixed-product sellers; zero-sale accounts excluded. Net-profit distribution and raw-data audit unavailable.