# RHINOHEAD LABS — Film plan

All items below are planned; no finished video files were supplied or created. The prototype uses live CSS motion and clearly labeled film treatments.

## 01 — Cinematic hero motion

Placement: opening hero, beside official brand message. Prototype: animated evidence sheets and cost anatomy built in CSS, not footage. Production target: 12–18 second muted loop, 16:9 crop-safe, no earnings-lifestyle imagery. Close-up source tracing, ledger annotations, chart construction and a research-to-execution transition. Respect reduced motion; provide a static poster and pause control.

## 02 — What deserves your trust? / 60-second explainer

Placement: immediately after the first report invitation. Button opens this treatment, not a pretend video player.

0–10s: “Information is everywhere. A clear answer is harder to find.” Visual: conflicting advice fragments.
10–22s: “A convincing story can leave out the cost, the starting advantage, or everyone who tried and stopped.” Visual: claim / missing context.
22–36s: “Rhinohead traces claims to sources, compares evidence and shows what remains unknown.” Visual: real source ledger with permissions.
36–49s: “Then we turn the findings into practical tools: a plan, a budget, a way to measure what happens and decide what to change.” Visual: real free toolkit.
49–60s: “Know More. Build Better. Read our first investigation free. We also plan to sell education, so we disclose that interest and keep the evidence open.” Visual: report and disclosure.

Read the final script aloud to validate timing before filming. Supply captions and transcript.

## 03 — The Business of Selling Knowledge / report mini-documentary

Placement: within the Lab Report reader and in the homepage films row. Target 6–8 minutes. Chapters: define the market; trace a sales screenshot; demonstrate hypothetical economics; compare platform models; show public creator case notes and their limits; buyer decision checklist. Only use factual claims cleared for the report. Obtain rights to footage, course excerpts and identifiable private documents. Do not imply interviews, course-taking or financial audits that have not occurred.

## 04 — How we know what we know / research method film

Placement: Our Method, beside evidence grades. Target 2–3 minutes. Walk one claim from the original source through provenance, metric definition, conflicting evidence, grade, inference and correction workflow. Explain that A for a seller's terms does not mean A for customer earnings. Show an unknown and the decision to leave it unknown.

## Launch gates

Founder research and course review complete; named factual/editorial review; sensitive claims legally reviewed; filming and footage rights cleared; accurate current on-screen sources; commercial disclosure visible; captions and transcript; responsive playback and reduced-motion QA. Add actual file URLs to the prototype only after these assets exist.