Lab Report 001 — source register
S01 — Gumroad pricing
Type: Platform terms. Reviewed October 18, 2026. Direct 10% + $0.50; Discover 30%; merchant of record. Headline rates, not a complete transaction quote.
S02 — Whop pricing
Type: Platform terms. Reviewed October 18, 2026. Domestic card base 2.7% + $0.30; additional services, cross-border and payout fees may apply.
S03 — Kajabi pricing
Type: Platform terms. Reviewed October 18, 2026. Basic $179 monthly or $143/month billed annually; US Basic Kajabi Payments 2.9% + $0.30; alternative processor fee conditions.
S04 — Coursera Q4 2025 shareholder letter
Coursera Q4 2025 shareholder letter ↗
Type: Company financial disclosure. Reviewed October 18, 2026. 2025 revenue $757.5m; Consumer $502.2m; GAAP net loss $51m. Unaudited statements in letter; not creator-course market size.
S05 — Patreon State of Create 2025
Patreon State of Create 2025 ↗
Type: Vendor-sponsored survey. Reviewed October 18, 2026. August 2024 US survey, creators n=1007 and fans n=2002; broad creator/fan relationships, not course-buyer trust prevalence.
S06 — Kit / Justin Welsh case study
Kit / Justin Welsh case study ↗
Type: Vendor case study. Reviewed October 18, 2026. Reports $1.5m January 2024 course launch in six days; article updated August 10 2026. Promotional and selected, no independent net-profit audit.
S07 — Educate program archive
Type: Seller first party. Reviewed October 18, 2026. Lists Digital Launchpad with Iman Gadzhi. Archive does not establish current checkout price or learning quality.
S08 — Digital Launchpad terms
Type: Seller terms. Reviewed October 18, 2026. IAG Services FZCO d/b/a Educate.io; first-payment 72-hour refund window and 48-hour cancellation notice; guarantees are program-specific.
S09 — University of Akron: Streamer University
University of Akron: Streamer University ↗
Type: Host institution account. Reviewed October 18, 2026. May 28 2025 account of May 22-25 event; creator learning and production context. Host is interested party.
S10 — Kai Cenat Live: 2026 enrollment trailer
Kai Cenat Live: 2026 enrollment trailer ↗
Type: Creator primary material. Reviewed October 18, 2026. June 8 2026 official trailer. Evidence of event promotion, not course receipts or outcomes.
S11 — FTC Lurn action
Type: Regulator enforcement account. Reviewed October 18, 2026. 2023 allegations and agreed orders; $2.5m redress provision. Does not estimate industry-wide misconduct.
S12 — FTC endorsement guidance
Type: Regulator guidance. Reviewed October 18, 2026. Material connections and expected results; results-not-typical disclaimers do not alone cure misleading impressions.
S13 — FTC reviews rule Q&A
Type: Regulator guidance. Reviewed October 18, 2026. Effective October 21 2024; fake testimonials and purportedly independent controlled review sites.
S14 — FTC Business Opportunity Rule guidance
FTC Business Opportunity Rule guidance ↗
Type: Regulator guidance. Reviewed October 18, 2026. Coverage is fact-specific; not every course is a covered business opportunity.
S15 — FTC negative option ANPR 2026
FTC negative option ANPR 2026 ↗
Type: Regulator rulemaking. Reviewed October 18, 2026. Records July 8 2025 vacatur of amended rule and discusses ROSCA and further rulemaking. ANPR is not a final rule.
S16 — FTC CAN-SPAM guide
Type: Regulator guidance. Reviewed October 18, 2026. Commercial email identification, address and unsubscribe requirements.
S17 — Creator Science / The Lab
Type: Competitor first party. Reviewed October 18, 2026. Paid creator community; starts $2,000/year when reviewed. Competes on experiment-sharing and learning.
S18 — The Tilt research supplement
The Tilt research supplement ↗
Type: Competitor first party. Reviewed October 18, 2026. Creator business research; supplement offered for newsletter signup.
S19 — Influencer Marketing Hub methodology
Influencer Marketing Hub methodology ↗
Type: Publisher survey. Reviewed October 18, 2026. 399 marketing professionals recruited on relevant website pages; marketer sample, not all creators.
S20 — CourseCheck.app
Type: Competitor first party. Reviewed October 18, 2026. Claims human receipt checking and no paid rankings. Policies observed, effectiveness not audited; distinct from coursecheck.com.
S21 — Class Central
Type: Competitor first party. Reviewed October 18, 2026. Course discovery, rankings and free learning alternatives.
S22 — Maven courses
Type: Competitor first party. Reviewed October 18, 2026. Live cohort education alternative. Public listings establish offers, not causal outcomes.
S23 — Billo pricing explainer
Type: Vendor first party. Reviewed October 18, 2026. October 9 2026: videos from $99, optional CreativeOps data layer. Research/data plus creative is not an uncontested space.
S24 — Insense pricing
Type: Vendor first party. Reviewed October 18, 2026. Brand plan from $500/month billed quarterly plus creator payments and fees. Does not establish Rhinohead client demand.
S25 — FTC coaching buyer guidance
Type: Regulator consumer guidance. Reviewed October 18, 2026. Buyer diligence and warning signs; no population trust-gap estimate.
S26 — Kajabi platform distribution
Platform-reported transaction analysis. Published August 5, 2026; reviewed October 18, 2026. Cumulative mixed-product sellers; zero-sale accounts excluded. Net-profit distribution and raw-data audit unavailable.